Welcome to Good Writing is Good Business 2011!
One of my New Year's resolutions was to make my posts shorter (at least until I see if more readers comment once I stop trying to say everything myself!). So today's post will comprise the top three business writing resolutions I recommend all entrepreneurs make--no description to be longer than this paragraph.
1. Keep things short. (Surprise!) Never use three words where one will do; never use five syllables where two will suffice. And don't drop in extra information just to show off your knowledge. Consumers researching best buys in car accessories don't really care how many miles the U. S. population drove in 2010.
2. Be thorough and clear. The opposite mistake from saying too much is assuming too much about what the reader knows. Do spell out (the first time) what acronyms stand for; don't mention a current event without giving a few details on the when-who-how. (Not everyone watches CNN daily!)
3. Proofread. The more important a piece, the more thoroughly it should be proofread (if really important, it deserves two proofreaders and a week's rest before the final draft). But even with a casual e-mail, scan before sending. It's worth it to avoid a real howler (such as leaving the l out of public).
What is your suggested top resolution in the business writing arena?